![]() Regardless of location, the older population will increasingly look at new technology devices, such as monitoring devices or robotic adaptive living products, that will support and enable them to live longer and more independently in theĪside from the high growth at older ages, marketers need to recognize the change in population sizes at the younger ages. Some will decide to downsize, others move to a retirementĬommunity or retirement home while still others will decide to remain in their homes but renovate to make them more accessible. The growing older population in their 70s and 80s is also likely to have a significant impact on the real estate industry as they look for suitable accommodations for their later years. Mobility and many seniors living alone, municipalities will also face a need for better public transportation and more programs oriented to seniors. With a population characterized by decreased And businesses offering e-shopping and home delivery of products targeted to seniors are likely to become even more popular. Marketers, more than ever, will need to identify smaller niche markets. Companies will likely experience a change in product needs as youngįamilies are replaced by emptynesting couples and older women living on their own. The aging of the suburbs presents challenges for both businesses and governments. Marketing to the older population will be increasingly important for the bottom line. This means that the older households’ share of consumer expenditures will also increase and The population aged 65 and over will increase by close to 60% over the period 2019-2036 as compared to an increase of under 10% for the younger population. Of high-rise condos in the downtowns will likely result in increasing demand of tech-enabled services, such as online grocery stores and transportation alternatives like Uber, car-sharing and bicyclesharing. ![]() In the larger urban areas, the increasing popularity These different growth patterns point to possibilities for business expansion in large urban areas but perhaps some consolidation in small town and rural areas. Other urban areas will likely grow at below average rates while there may be an increasing number of rural and small-townĪreas that experience population declines. ![]() Likely be a slowdown in population growth as a result of the increasing number of deaths due to our aging population.įuture population growth is likely to be highest in the largest metropolitan areas that attract most immigrants. For many years the annual growth rate has averaged around 1% a year however, recent growth has increased to 1.4% a year as a result of higher immigration. In 2019 Canada’s population is estimated to be 37.6 million. Here is what to expect over the next decade. Understanding these trends is essential for making decisions, such as where to locate a new facility or how to determine the best mix The size and makeup of Canada’s population are continuously changing in response to various demographic trends.
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